Yeah, but...
The Bowl Challenge Cup is an ESPN creation. Originally, there was a sponsor involved but that's gone by the wayside.
On the truly negative side, if you listed to Musburger's constant butt-kissing of USC / Pete Carroll / PAC10, it was as if that damn cup meant more than the BCS trophy.
Also it is much more difficult to 5 of 5 than to win 100% of 6, 7 or 8 games.
Another point. The Utes had a big point to prove, while for Bama, this was merely a consolation game. The Bowl Challenge Cup assumes all bowl games are equal and that both teams are glad to be playing in it. How many times have the Gators done poorly because we felt slighted by a lower game or disappointed because we missed out on one of the big ones?