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I think in the Case of KU being a big rival it is sort of like Notre Dame in Football. They are such a tradition rich program to basketball that everyone seems to circle them on the schedule every year. Add that to being in conference and I think it will always be viewed as a big rival.
With the turn of great teams, it seems there are many rivals now in the SEC. Tenn., Vandy, S. Car. LSU...any of these teams could be a rival. 3 of 5 games lost last year were to SEC teams.
UK will be the biggest in most fans eyes. But UT could be the biggest in reality these next few years. UK is on the declines, even if most people don't believe it; and UT is on the rise for sure.