What your tickets pay for.

[Mr2Bits]

UAA donated $6 million to scholarships.
http://www.miamiherald.com/sports/colleges/uf/story/204825.html

That's what the increase in ticket prices goes towards.

 

[bingomama24]

College sports (especially football) has become such a big money game...... between tv contracts.....endorsments and sponsorships......... it seems to me that there is money coming from everywhere in piles.....as long as you win!