I commented on this similarly elsewhere:
It's not just a "bad joke" on and by Tennessee itself, but a bad sign AND "sad commentary" on the state of college football and general direction we're headed. As I said, it may be the first so blatant and extreme an example, but it likely WON'T be the last: With "social media" and the long-growing tone and influence of both professional AND personal "attack trolling", it will likely only get louder, more abusively common, "normal" and widespread from here.