Steve Spurrier is the winningest coach in AAF, South Carolina, Florida, and USFL Tampa Bay,

Not only that: SS and his Apollos have ME watching...I originally "took a look" thanks to Spurrier's presence PLUS the Gator-grad/SEC/general southern-regional ties, but it has been the style of play, SS's typical perfectionist (but predictably wide-open) approach, and a number of clever rules-choices by the new league in the gameplay itself that together grabbed and held my attention.
All in all, I have already watched more AAF play this first year, mostly just in Apollo telecasts, than I had the NFL in SEVERAL recent seasons.
Overall, IMHO it's a more entertaining game. There are no doubt all sorts of OTHER factors behind-the-scenes, mostly commercial/financial, subtle and long-range, that will determine its actual chances of success--but they definitely got a LOT of things right, and the Apollos, with Spurrier in charge, is probably the best example; He, they and the continued health of the AAF almost certainly requires more of the same elsewhere--at the very least for now a proper and immediate rival, not just competition in competence but one with a counter-developing STYLE of play...San Antonio OR Birmingham I think COULD be that team, for now. Like I say, the best thing that could happen (in addition to the further general development of dominant REGIONAL "identities" to the most successful and popular clubs) is for at least one distinct, strong and fairly balanced rivalry to develop and end up matched up against each other in their Championship. We'll just have to see what actually ends up happening. (If anything at all, besides another "near miss, then fade...")