Speaking of "the NFL soap-opera", how did you like the little "shell game" the League AND ESPN played on the former's fans and the latter's viewers (one and the same groups of course)? ESPN especially was consciously manipulative here--the NFL just exploited the overall sequence of events.
I'm talking about how (sound of trumpets) "The Lifting of the Lockout" was played by the Network, as if the season was back on and bringing the fans back in to watch a draft that otherwise threatened to be shrouded in frustration and uncertainty, its ratings likely depressed, until this supposed "break" in the downward spiral of stubborn determination on the part of the owners to continue their game of "financial chicken" with the players (and, really, with its fans). This all conveniently ignored (and ESPN failed to report for that crucial 48 hours) what turned out to be the all-but-inevitable reversal of that decision by another judge--the result of an injunction applied for by the owners in a higher court, a move they intended all along (and that ESPN KNEW was coming).
Maybe it's all "good business sense", from a short-sited, bottom-line-next-quarter P.O.V., but I suspect it could end up having long-term repercussions these fools either can't see, or cynically (and arrogantly) believe that the fans are too shallow, selfish and yes, stupid to even remember once the owners have "won" and football returns.
On the one hand, there IS the old line attributed to Mankiewitz that still resonates:
"No one ever went broke underestimating the intelligence of the American people."
On the other, those same masses are fickle--and you play with their emotions and loyalties at your peril. The NFL are/were at the peak of their popularity and media dominance, poised possibly to make the kind of world-level move they have long coveted; at the very moment when they should be consolidating their foundation, strengthening themselves and planning for the future, instead they are thinking short-term greed with little regard for its consequences among their true base--THE FANS. Even worse, they're playing fast and loose with peoples' hopes, fears and expectations; the kind of repeated "push-pull" that has characterized the last few days especially is likely to have only one ultimate effect--anger. You watch: folks are going to be getting even angrier than they showed at the Draft's broadcast-outset, and it's gonna accelerate from here.