Per wikipedia (which isn't always accurate):
"The World's Largest Outdoor Cocktail Party" is a common name for the annual college football game between the University of Florida Gators and the University of Georgia Bulldogs, one of the great rivalries in college football; it is officially known as the "Florida-Georgia/Georgia-Florida Game" (switching every year). Currently, the game is held at Jacksonville Municipal Stadium in Jacksonville, Florida, usually on the last Saturday in October. The designated "home" team alternates from year to year, with ticket distribution split evenly between the two schools. In past years, fans from Florida and Georgia were assigned seats grouped in alternating sections of the stadium, and the contrasting colors worn by the fans created a "beach ball" visual effect in the stands. Recently the seating arrangement has split the stadium lengthwise and fans sit on the side corresponding to the sideline their team occupies.
The game was first held in Jacksonville in 1912 in the teams' second meeting (won by Georgia 39-0). The game has been held in Jacksonville every year since 1933, except for 1994 and 1995, when the contest was held on the respective schools' campus stadiums due to the rebuilding of Alltel Stadium for the NFL's Jacksonville Jaguars.
While Jacksonville is technically a neutral site, it is located only 73 miles from Gainesville, home of the Gators; Athens, Georgia, on the other hand, is 342 miles to the north. The crowd in the stadium is always split 50-50 between the two schools' fans. The majority of the tailgating takes place on riverfront plaza called "The Jacksonville Landing", facing the St. Johns River. The Landing is packed with thousands of drunk revelers each year, making it a great but crowded nightspot.
http://en.wikipedia.org/wiki/WLOCP
